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Eye contact is one of the most rudimentary and fundamental modes of human communication. Like facial expressions, body language and gestures it is a non-verbal form of communication, which is an essential component of social interaction, helping to establish and maintain relationships. We can communicate with our eyes without saying a word, and convey a variety of emotions, such as trust, interest, empathy, or aggression. Eye contact helps to establish rapport, express empathy, and demonstrate confidence and sincerity. All of these values can be relayed in the blink of an eye depending on how you look (or don’t look!) at someone. Words can take time to get to the point, while the eyes quickly express what one means. There are different types of eye contact, including dyadic eye gaze when one individual looks at another and triadic eye gaze when both people look at a shared object or person.
Eye contact serves an important social function for infants even before vocal responding begins to develop. The ability to make eye contact is innate, and it begins shortly after birth. New-borns pay more attention to faces with eyes gazing directly at them than faces with eyes looking away, helping them establish a bond with their caregivers. Children are affected to a large extent by how we look at them. What a child sees in our eyes is more powerful than what we say. This early interaction lays the foundation for future social development. Studies have shown that eye contact activates specific regions of the brain associated with social cognition and emotional processing. When we look into someone's eyes, it triggers the release of oxytocin, a hormone associated with bonding and trust. This physiological response is essential in building and maintaining relationships. |
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The gaze of others has a powerful effect on our behaviour and self-awareness. Several studies demonstrate that feeling looked at inclines people to become more attuned to their own body's physiological responses, such as heart rate, sweating, and breathing, as well as how they might be perceived by others. Even images of eyes in paintings or pictures have been found to make us act in a socially acceptable or reputable manner. As reported in a classic study in 1980, eye contact can improve learning - young students whose teachers made eye contact with them during lectures had improved recall of verbal material after the class. |
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Eye contact essentially comes down to three things: the duration of the gaze, how one looks away and what the eyes say about how one is really feeling. Holding eye contact is a sign of strength, so looking away every now and again suggests a healthy balance of power in the conversation. In a difficult conversation, one person can dominate by deliberately not looking away. How a person looks away is important too - a brief sideways glance suggests they are collecting their thoughts, while perpetually looking down at their feet suggests they have something to hide. People who can’t meet someone’s gaze at all appear evasive, nervous or disinterested in what the other person is saying. People who hold eye contact intensely can come across as hostile, angry or defiant. Just as managing eye contact is essential when speaking, it is also a key aspect of listening. Avoiding eye contact with someone during a conversation can send them the message that you aren’t listening to them and can even be seen as rude. Maintaining eye contact during a conversation helps to show interest in what the person is saying, show them you understand what they’re saying, encourage them to continue the conversation and to be more open and honest with you. The effective use of eye contact requires a balance between maintaining eye contact and avoiding it. Shared eye contact in conversations ensures that communication is clear and understood by both people; both people feel heard, respected, and understood, the intended messages are sent and received, neither person is accidentally offended, people remember what was said and lines of communication remain open in the future. Communication style can be adjusted according to social cues and the message is given credibility. When eye contact with someone you are talking to is not good, people are less likely to listen and understand what is being said, and miscommunications are more likely to occur. |
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While eye contact is a universal aspect of communication, its role and meaning vary significantly across different cultures and situations. Making too much eye contact or not enough can violate unspoken social norms and rules. In some cultures, direct eye contact is seen as a sign of respect and attentiveness, while in others, it can be considered rude or confrontational. Depending on a person’s background, culture, and individual preferences, some people are more or less comfortable with eye contact. In some instances, people may become uncomfortable or threatened when too much eye contact is made, and in other cases, they may be offended when eye contact is avoided. Gender also plays a role in the use of eye contact. Research has shown that women tend to use more eye contact than men, especially when they are listening. Men, on the other hand, are more likely to use eye contact to assert dominance or establish authority. In addition to cultural and situational factors, personal factors such as personality, mood, and emotional state can also impact the use of eye contact. When we communicate with someone, we use a combination of verbal and nonverbal cues to convey or receive the message. Research has shown that nonverbal communication, including eye contact, accounts for a significant portion of our interpersonal communication. |
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